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The RealReal Dominates The Resale Market

As an luxury resale site, the realreal has hit the market running. After raising massive amounts of money through their recent funding rounds, the realreal is a force to be reckoned with. Since July 2018, the RealReal has raised over $115 million dollars in a serious G funding round of investments. This on and off line resale site has positioned itself well through the use of social media marketing, business relationships, and other strategic partnerships that has benefited greatly.

The RealReal has established win-win relationships with major private equity partners to. Their Partnerships with major players like PWP Growth Equity, Sandbridge Capital, and many more have made them able to handle the apparel business steady trendy shifts. The RealReal has position themselves to become a strong force within the ever-changing trendy apparel industry.

Many Believe that the company's success comes from the ever-increasing online sales and social media platforms. The online market is consistently generating new consumers by the hour and the online marketing plan of The RealReal has made them a top player. Even with the resale clothing Market being an niche within the apparel industry, the RealReal has made themselves a dominant force in that Niche and in the apparel business period.

The Benefit Of The Luxury Resale Market

The RealReal is the leader in authenticated luxury consignment.t They use a strategy of having an expert behind every item that they Market on their site and in their store. This strategy helps them majority of the time sell each item that they have in consignment. This type of strategy in a positioning tool which, caters to what they are looking for and what products are in demand in today's market.

Keep in mind that the RealReal is also a brick-and-mortar company and with their new investments from major private investors the company plans on expanding their offline footprint as well as continuing to grow their online footprint as well.

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