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15Aug/17Off

Nathaniel Ru; Revolution in the Food Industry

While they were in their senior year, Nathaniel Ru and his friends realized that they were having a difficult time locating a place to eat. After six years, they started the eatery. The space they chose was not so far from where they stayed.

The landlord at first did not seem to buy the idea. However, after they had pushed for a while, they had a meeting. The landlord bought into the idea and told them to find an architect and someone who would help them come up with a real plan. Ru said that he is thankful that she gave them the opportunity even when she had doubts.

Sweetgreen is what they decided to call the restaurant. Now the business keeps growing and has stores in the main cities in the Northeast. They continue to offer healthy and fresh food. Most of the ingredients they use come from the local farmers. The store just markets itself. The owners believe that the number of stores they have should not change the quality and the core values the business holds.

Ru claims that the best financial results that they get usually come from the stores where the employees have been working together with the longest. Therefore, the owners try to ensure that the customers and staff have great experiences. He believes that even though we are in the digital era, the personal marketing is usually the best one.

Sweetgreen also has an annual Sweetlife Festival. The Festival goes on for two days. There is usually food and music. The festival mostly features local restaurants and some big-name artists and chefs.

Every year, the festival usually has an attendance of more than 20,000 individuals. The festival embraces the idea of health, good living, and well-being. The event leaves the footprint of a party that has a purpose.

According to Wikipedia, Nathaniel Ru is a co-founder Sweetgreen, a restaurant that offers seasonal, simple, and healthy food. He has been acknowledged as a great innovator when it comes to business and food. He has a love for design and is the head of the original section of the brand. He is the one that oversees the feel and looks of the restaurants that Sweetgreen has.

Nathaniel Ru was born in Pasadena, CA. He went to school at Georgetown University's McDonough School of Business. He got a BS in finance in the year 2007. Here, is where he met his friends Nicolas Jammet and Jonathan Neman.

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