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21Jun/17Off

Nathaniel Ru and His Success

Sweetgreen has revolutionized the way fast food is done. Their recipe for success must be working, since the lines stay long in their 40 stores. The goal is to feed more people better food, and they do just that with the freshest, local produce. Sweetgreens co-founders have also revolutionized the way fast food does business with technology. Almost 30% of their transactions are done through their app or web site. Others are starting to follow suite.

 

In addition to their innovative technology strategies, Sweetgreen also reimagined the way businesses do management. Several times per year the management office closes down, so the managers can work in the restaurant. Sweetgreen co-founders want to keep their managers grounded and in tune with what is going on in the restaurant. Also, they keep the company bi-coastal, so they can keep up to date on what is going on. Nathaniel Ru spoke to fortune.com in a recent interview about some of the things he would do differently and some things that worked for him.

 

He would first tell his younger self to read more books. Also, he would not do every role in the company. The young trio made the mistake of taking on too much responsibility. Team building is important to any company, and helps to ensure everyone stays productive.

 

Nathaniel Ru, Jonathan Neman and Nicolas Jammet all met while at Georgetown University during an entrepreneur class. They bonded immediately, since all three have first generation immigrant parents who have started their own business. Like any good businessmen, they saw a need in the Georgetown area, healthy eating that is quick and convenient. In August 2007, they opened their first restaurant after graduation. The first store met a milestone when they survived the first winter break with an empty campus.

 

Sweetgreen seems to have found the factors to their success. Through high quality and local produce, they serve their customers the best salads available. They have transformed the way chain restaurants do business by the use of technology and management strategies. Sweetgreen has helped customers eat better and live better. They continue to grow and expand their restaurants.

 

Follow Nathaniel Ru on twitter.

 

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