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13Jul/17Off

Lori Senecal Decides To Gracefully Exit The Advertising Industry

Lori Senecal is a highly successful executive in the advertising industry. She has been in this industry for 20 years and has been a top executive at a number of different agencies. She is presently at the ad agency Crispin Porter + Bogusky, serving as Global Chief Executive since early 2015. She recently announced, though, that she will be resigning from this position at the end of the year and will instead be seeking new opportunities.

The Chairman of this ad agency, Chuck Porter, had nothing but good things to say about her when discussing her resignation. He said that Lori Senecal is a genius at management and creating strong organizational structures. He added that during her time at Crispen Porter + Bogusky they hadn't lost a single client which is an extremely rare achievement nowadays. Not only that but she was able to land some huge advertising contracts such as American Airlines which was a coup for this ad agency.

According to Adweek, when discussing her resignation, Lori Senecal said that she achieved more than she had hoped for during her time at the company. She grew up and started her career in Canada and never imagined being an advertising executive in the United States. Lori is thankful for the opportunities she has had in the industry and is looking forward to her future endeavors. More details can be found on Adweek.

During her career, Lori Senecal has earned a number of industry awards. Ad Age is an influential magazine in this field and in 2014 they named her one of their Women to Watch. Then, in 2016, Ad Age named her as an Agency Executive to Watch. While she has met with a great deal of success in the advertising industry she has decided to leave the field after her role at Crispin Porter + Bogusky comes to an end.

Lori Senecal attended McGill University in Montreal, Quebec. She earned a Bachelor of Commerce, Marketing, and Finance. Her first executive position was at McCann Erickson in New York City. Another company she has been a leader at is MDC Partners where she was the President and Chief Executive Officer.

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