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20Oct/17Off

Bradesco Is Well Capitalized And Profitable Going Into 2018 According To CEO Luíz Carlos Trabuco Cappi

The banks in Brazil know how to stay ahead of economic and political issues that continue to plague the country. Over the last three years, the big banks sustained their profitability by using the difference between their borrowing rates and the rates they charge to lend money. Even though the Selic interest rate is in the single-digits, banks charge three or four times that rate to consumers. In some cases, the interest rate on home and automobile loans can be as high 20 percent or more. The big banks like Bradesco dominate the market, so they are able to charge high-interest rates even when the Central bank is lowering the Selic rate. And the banking business in Brazil is a highly concentrated industry so charging high-interest rates is acceptable, but consumers don’t always agree with that profit-generating tactic. The big banks also take advantage of government incentives, and insurance policies that protect them from recessionary issues, according to Bradesco’s CEO Luíz Carlos Trabuco Cappi.

There are three big state-run banks in Brazil, and three big private banks; Itaú Unibanco, Bradesco, and Santander Brasil. Those banks are the main go-to banks for consumers who want to bank online. Bradesco is the second largest private bank in terms of profit. Itaú Unibanco makes more than R$3 billion more a year than Bradesco, but Bradesco has a better reputation, according to the consumers who use the bank’s mobile app to do their banking. CEO and president Luíz Carlos Trabuco Cappi is a bank executive who stays on top of the consumer market. The bank’s Personas Project helps the bank understanding the buying and saving habits of their clients, and that gives the bank an advantage when it comes to offering new tech products that make banking easier.

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Brazil’s economy contracted by 3.6 percent in 2016. The economy is recovering in 2017, but there are political issues that inhibit real growth, according to Trabuco Cappi. President Michel Temer is under attack even though he is putting new programs in place to ease some of the consumer suffering. Trabuco Cappi knows the political situation will not get much better, so he tries to incorporate new programs that will help his clients deal with the political uncertainty. Most people know Bradesco has the right attitude when it comes to helping people. Bradesco environmental and educational programs are helping people understand the importance of being proactive in a responsible way. Trabuco Cappi and his executive group continue to instill that proactive mentality in the bank’s 100,000 employees.

Luíz Carlos Trabuco Cappi is a no-frills banker. He stays away from political conflicts and fake news stories. Trabuco Cappi is a sixty-six-year-old bank executive who knows the value of offering products and services that enhance the lives of his clients. Those programs give Bradesco employees a sense of accomplishment when clients use them. Bradesco has a program in place that gives clients the opportunity to buy products that work for them. Not all banks go the extra mile when it comes to focusing on what their clients want and need.

Thanks to new online banking programs and Bradesco’s bottom performance in 2017, Wall Street is pushing Bradesco as one of the stocks to buy now and in 2018. Bradesco client-centric focus is on digital technology and investing, according to Trabuco Cappi. The bank is making progress thanks to 60 different websites and 26 million Bradesco account holders. More than 95 percent of the current bank transactions happen on digital channels. Trabuco Cappi doesn’t like to take credit for all the success the bank is enjoying, but bank employees know he and his team are making a huge impact on the online banking industry in Brazil.

See: https://www.terra.com.br/economia/trabuco-assumira-presidencia-do-conselho-do-bradesco-banco-nomeara-novo-chefe-executivo-em-marco,9fb1d7fe927d7f26678a7543f82f02edw3u6oihm.html