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20Nov/17Off

Lori Senecal is Ending Her Illustrious Career

Lori Senecal, who was named the global CEO of CP+B in March of 2015, a subsidiary of MDC Partners agency, is planning to step down at the end of this year. Prior to taking on the role of Chief Executive Officer, she was the President and CEO of MDC Partners Network, and while she continued to serve in this capacity as once she became the CEO of CP+B, she has decided to retire at the year's end. During Senecal’s tenure, she helped to secure American Airlines, bring forth their 25-year relationship with TM Advertising. The co-founder and Chairman of CP+B, Chuck Porter, recently went on record to laud Lori Senecal’s career with the company and discussed the implementation of a solid structure that will allow the company to undergo a smooth transition upon her departure. Porter initially brought Senecal aboard due to her management efficiency, as well as her strong organizational skills, citing the fact that since she joined the company, CP+B has maintained every client, while also adding major accounts in the process. CP+B has decided to take their time regarding the direction the company will go in regarding their leadership, but this already seems to be forming, as Danielle Aldrich was recently promoted to the position of President, after serving as managing director for CP+B Boulder. Aldrich, who has been a part of the agency for 14 years, has been a part of managing several influential accounts, including Burger King, Hershey, American Airlines, and Hotels.com.

Lori Senecal has spent her career developing a significant expertise in multinational accounts, having held a myriad of executive titles during her tenure, including Global Chief Executive Officer of Crispin Porter & Bogusky, LLC, and the President of Flagship New York Office of McCann-Erickson Worldwide, Inc. Senecal has also lead the way in regards to the existing practices while at McCann Worldgroup, helping to implement many innovative techniques associated with planning and account leadership. Throughout her career, she has received a number of awards, including the Quantum Leap Award at the AWNY Game Changer Awards. Follow Lori on Twitter.

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